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All of the activities of Agros Nova lead to building
a strong position as:
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an innovative leader of the
fruit market, dedicated to the continuous increase
of the Company's value,
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a sought-after business partner,
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a valued employer.
Innovation - our way of dealing with the market
Innovation is our key to the achievement of highly ambitious business
goals in 2005: growth of sales to PLN 750 million, and increasing our
share in the juice, nectar and non-carbonated beverages (no PET ),
whilst maintaining the leadership position in the production of jams
and tomato sauces.
The innovation strategy is linked to considerable investments
into development, including broadly understood market
investments (sales and marketing),
as well as R&D.
Agros Nova has great experience in the successful introduction
of both new products and brands to the market. The
Company can rely on a professional marketing team
and its Creativity Centre (Department for New Product
Development combined with R&D), where new ideas
are conceived, as well as on its advanced technological
facilities.
In 2003, as the first producer in the industry, Agros Nova introduced
screw on bottle caps for its juices. This established a trend that
is now followed by our competitors. Early in 2004 we began to build
product categories that were new to the Polish market: fruit drinks
with the addition of milk, based on our own recipes (Frutimil). In
May 2004 we were the first, and so far the only company to introduce
fruit drinks based on natural mineral water. In previous years we pioneered
the category of mixed fruit-and-carrot juices on the Polish market.
Today they are also successfully sold abroad. Similarly, we introduced
soups in cartons.
 
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