STRATEGY

Agros Nova business development strategy bases on three pillars:

• PILLAR I - Juices, nectars, still drinks

• PILLAR II - Fruit & vegetable preserves

• PILLAR III - Ready-made meals

Three pillars of our business mean actual presence of the company in 10 market categories and segments. Podium is our interest in each of them, that's why we take 1st, 2nd or 3rd place only. Each category has its own role in our business. The core is SNNN, that stabilizes whole Agros Nova business on revenue level. As of impressive dynamics, ready-made meals are our "turbo booster" now.

All of the activities of Agros Nova lead to building a strong position as:

• an innovative leader of the fruit market, dedicated to the continuous increase of the Company's value,

• a sought-after business partner,

• a valued employer.

Innovation - our way of dealing with the market

Innovation is our key to the achievement of highly ambitious business goals.

The innovation strategy is linked to considerable investments into development, including broadly understood market investments (sales and marketing), as well as R&D.

Agros Nova has great experience in the successful introduction of both new products and brands to the market. The Company can rely on a professional marketing team and its Research & Development Department, where new ideas are conceived, as well as on its advanced technological facilities.

In 2003, as the first producer in the industry, Agros Nova introduced screw on bottle caps for its juices. This established a trend that is now followed by our competitors. Early in 2004 we began to build product categories that were new to the Polish market: fruit drinks with the addition of milk, based on our own recipes (Frutimil). In previous years we pioneered the category of mixed fruit-and-carrot juices on the Polish market. Today they are also successfully sold abroad. Similarly, we introduced soups in cartons.