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We are a major producer in the food industry of Poland, a leader
on the fruit product market:
We combine the experience, trustworthiness and stable position of AGROS
FORTUNA Ltd. with the energy, commitment, consistency
and youth of SONDA S.A. Agros Nova Ltd. was formed in the wake
of the two companies' merger on 29 December 2003. The Company's
greatest potential is our passionate and imaginative success-driven team.
Today we stand as a strong, modern and innovative organisation. We are
consistently building up our corporate culture. We fight aggressively
for the market.
OUR TEAM
Or potential lies in a passionate and imaginative
success driven team. It is composed of highest quality
experts recruited from the market by offering them
attractive working conditions, opportunities for personal
development,
interesting challenges, independence and partnership.
In Poland we employ around 2000 people.
QUALITY
Our products fulfil the highest quality standards.
This is our biggest advantage. They satisfy both Polish
and EU norms and are produced according to the requirements
of the food safety system HACCP and the quality management
system (PN-EN ISO 9001:2001). The highest quality of
fruits and vegetables is guaranteed through long-term
contracting with farmers and a production process control
system divided into several stages. We participate
in the Voluntary Control System (DSK - Dobrowolny System
Kontroli) for the quality of juices, nectars and beverages,
based on the EU "Code of Practice".
INNOVATION AND TECHNOLOGY
The Departments of Research and Development and that of New Products
form the "Creativity Centre" of Agros Nova, that seeks ideas
for new products and categories all over the world.
It also looks for new ways of communicating with consumers. We have highly
developed technological resources: unique recipes, state of the art processing
cycles and product lines.
OUR OFFER
In our range we offer 150 products including: juices,
nectars, fruit juices, carrot and fruit juices, vegetable
juice, jams, fruit syrups, preserves, plum confection,
cranberry and huckleberry preserves, ready made sauces,
tomato concentrates, pickles, canned vegetables and
ready soups in cartons. Our products have received
many distinctions which confirm their high quality
and healthiness and excellent taste. They are all 100%
natural, and contain no preservatives or artificial
colours.
BRANDS
We sell our products under six well known Polish brand
names: FORTUNA (KAROTKA, MINERADO), LOWICZ, KRAKUS,
TARCZYN, DrWitt, GARDEN, PYSIO, three of which are the
oldest in their category with a more or less 40 year
old history (LOWICZ, TARCZYN, KRAKUS). Our brands have
gained a strong position on the market. They enjoy the
confidence of consumers and are high placed on ranking
lists. One of the strengths of the Agros Nova marketing
team is the professional and up-to-date management of
the entire market offer. We have vast experience in
creating and effectively launching both new products
and brands on the market.
PRODUCTION
We own three efficient and modern production plants:
in Łowiczu, Tymienice and Wloclawek, where we apply
world-class technologies. Every plant has its own storage
facility.
DISTRIBUTION
We have built a strong Sales Function, that works
with all commercial chains, distributors (wholesalers,
retailers), the HoReCa channel and petrol stations
in Poland. Our sales representatives are equipped with
state of the art working tools: palmtops and the Aurum
system, which enables on-line electronic performance
monitoring.
EXPORT
One of the pillars of our growth is expansion to international
markets. Our products are present in 28 countries and
we annually increase our foreign sales by 1/3. Our focus
is on long-term co-operation with national distributors.
We reward the most active partners be means of promotional
support.
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